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鎵撳紑寰俊锛岀偣鍑诲簳閮ㄧ殑鈥滃彂鐜扳€濓紝浣跨敤 鈥滄壂涓€鎵€?鍗冲彲灏嗙綉椤靛垎浜埌鎴戠殑鏈嬪弸鍦堛€?/p>
涓浗缁忔祹缃戠増鏉冩墍鏈?/p>
涓浗缁忔祹缃戞柊濯掍綋鐭╅樀
缃戠粶浼犳挱瑙嗗惉鑺傜洰璁稿彲璇?0107190) (浜琁CP040090)
鍙蹭笂鏈€闀?/span>618钀藉箷锛屽ぉ鐚氦鍑轰簡涓€浠戒寒鐪兼垚缁╁崟銆?/span>
杩戞棩锛屽ぉ鐚€昏鍒樺崥鍏竷锛屼粖骞?/span>618鍏ㄥ懆鏈燂紝澶╃尗鍓旈櫎閫€娆惧悗鐨?/span>GMV鍚屾瘮澧為暱10%锛屽钩鍙拌喘涔扮敤鎴锋暟瀹炵幇鍙屼綅鏁板闀裤€?/span>
浜嬪疄涓婏紝寰堝浜哄彲鑳藉拷鐣ヤ簡鍓旈櫎閫€娆惧悗GMV澧為暱10%锛岃繖涓€鏁版嵁鐨勭壒鍒剰涔夈€?/span>
鍦ㄥぉ鐚姭闇叉湰娆?/span>618鍓旈櫎閫€娆惧悗鐨?/span>GMV涔嬪墠锛岀數鍟嗚涓氳繃鍘绘櫘閬嶉噰鐢ㄧ殑閮芥槸涓嬪崟GMV鎴栨敮浠?/span>GMV锛屾病鏈夊钩鍙颁富鍔ㄦ姭闇茶繃鍓旈櫎閫€娆惧悗鐨?/span>GMV鎯呭喌銆?/span>
鑰屽墧闄ら€€娆惧悗鐨?/span>GMV鏁版嵁锛屾槸鍝佺墝鍟嗗瀹為檯鍏ヨ处鐨勬敹鍏ャ€傚湪鐢靛晢琛屼笟锛屾涓剧浉褰撲簬浜嚭鑷韩鐨勫簳鐗屻€?/span>
姝ゆ澶╃尗涓诲姩鎶湶鈥滃畬鍏ㄨ劚姘粹€濈殑GMV鏁版嵁锛屼笉浠呰秴杩囦簡绀鹃浂锛堢ぞ浼氭秷璐瑰搧闆跺敭鎬婚锛夌殑5%浠ュ強缃戦浂锛堢綉缁滈浂鍞锛?/span>8.5%鐨勫閫燂紝鏇村垱涓嬩笁骞存潵鏈€澶у骞呫€?/span>
杩欎唤鐪熷疄鎴愮哗鍗曠殑鍚噾閲忚繕涓嶆浜庢銆?/span>
鏍规嵁鏄撹鍙戝竷鐨勩€?/span>2025骞粹€?/span>618鈥?span data-index="9" >澶т績鍏ㄥ懆鏈熻瀵熴€嬫暟鎹紝618鍏ㄥ懆鏈熺患鍚堢數鍟嗗ぇ鐩橈紙鍖呭惈娣樺疂澶╃尗銆佷含涓溿€佹嫾澶氬锛?/span>GMV鍚屾瘮澧為暱9.4%锛屾窐瀹濆崰缁煎悎鐢靛晢骞冲彴62.4%鐨勫競鍦轰唤棰濄€傝繖琛ㄦ槑锛屾窐瀹濆ぉ鐚湪浠介棰嗗厛鐨勫熀纭€涓婏紝澧為€熶篃瀹炵幇棰嗚窇銆?/span>
鎹簡瑙ｏ紝杩囧幓澶╃尗鐨勭涓€鎸囨爣鏄笅鍗?/span>GMV锛屼粖骞磋皟鏁翠负鍓旈櫎閫€娆惧悗鍟嗗鐪熷疄鎴愪氦銆?/span>
鈥?span data-index="9" >鍟嗗闇€瑕佽繖涓湡瀹炴寚鏍囥€傗€濆ぉ鐚€昏鍒樺崥寮鸿皟銆傚嵆渚胯皟鏁存寚鏍囩殑鎸戞垬寰堝ぇ锛屼絾鍏徃闇€瑕佹敼鍙樻儻鎬э紝鏀瑰彉涓氬姟閮ㄩ棬鍚勫眰绾х殑宸ヤ綔鑰冩牳銆佹敼鍙樻姇璧勪汉鐨勯鏈熴€佽鏈嶅晢瀹舵帴鍙楁柊鐨勮鍒欍€傚垬鍗氳〃绀猴紝娣樺疂澶╃尗涓嶆槸涓€涓粎浠呬互鍐插嚮GMV涓虹粡钀ョ洰鏍囩殑骞冲彴锛屾渶閲嶈鐨勮繕鏄秷璐硅€呯湡瀹炲畬鎴愪氦鏄擄紝璁╁晢瀹惰幏寰楃湡瀹炵殑璁㈠崟銆?/span>
褰撳钩鍙板皢鍓旈櫎閫€娆惧悗鐨?/span>GMV浣滀负鏍稿績鐩爣锛屽搧鐗屼滑鎬庝箞鐪嬶紵
鏈嶉グ鍝佺墝鑼佃敁鍒涘浜烘柟寤哄崕鎴栬浠ｈ〃鐫€鍝佺墝鍟嗗鐨勪竴绉嶆櫘閬嶆€佸害銆?/span>618缁撴潫鍚庯紝鏂瑰缓鍗庡湪绀句氦濯掍綋鍙戞枃绉帮細澶╃尗灏嗏€滃墧闄ら€€娆惧悗鐨?/span>GMV鈥?span data-index="9" >浣滀负鍏抽敭鎸囨爣锛屼綋鐜颁簡骞冲彴杩芥眰鐪熷疄浜ゆ槗浠峰€肩殑鍐冲績锛屽彲鎸佺画鐨勫闀胯嚜鐒朵細姘村埌娓犳垚銆?/span>
褰撳钩鍙颁笌鍝佺墝鐩爣涓€鑷达紝澧為暱鑷劧鏄剧幇銆傚瀹跺搧鐗屽垎浜簡浠栦滑鐨勫疄闄呬綋楠屽拰澧為暱鏁版嵁锛屼笉浠呭嵃璇佷簡澶╃尗618鍓旈櫎閫€娆惧悗GMV瀹炵幇10%楂樺闀跨殑鍚噾閲忥紝鏇存彮绀轰簡杩欎竴鐪熷疄鎴愮哗鍗曡儗鍚庯紝鐢靛晢鍥炲綊鍟嗕笟鏈川鐨勬繁灞備环鍊笺€?/span>
閲嶈鍓旈€€娆惧悗鐨勭湡瀹炴垚浜?/span>
涓庡晢瀹剁殑鏍稿績璇夋眰涓嶈皨鑰屽悎
6鏈?/span>20鏃ユ櫄锛?/span>618鍏ㄥ懆鏈熸寮忕粨鏉熴€傛湇楗板搧鐗岃尩钄撳垱濮嬩汉鏂瑰缓鍗庡湪绀句氦濯掍綋鍙戞枃銆婃垜鐨勬繁澶滄劅瑷€锛氬ぉ鐚凡缁忓彉浜嗐€嬶紝琛ㄨ揪浜嗗骞冲彴鍙橀潻鐨勫己鐑堣鍚岋細鈥滃綋骞冲彴鐪熸浠ユ秷璐硅€呬负涓績锛屽皢鏈嶅姟鍝佺墝鍟嗕綔涓烘牳蹇冧娇鍛芥椂锛屽彲鎸佺画鐨勫闀胯嚜鐒朵細姘村埌娓犳垚銆傚ぉ鐚皢鈥樺墧闄ら€€娆惧悗鐨?/span>GMV鈥?span data-index="9" >浣滀负鍏抽敭鎸囨爣锛屽厖鍒嗕綋鐜颁簡骞冲彴杩芥眰鐪熷疄浜ゆ槗浠峰€肩殑鍐冲績銆傗€?/span>
鏂瑰缓鍗庣湅鏉ワ紝澶╃尗浠婂勾鏈変笁澶у彉闈╋細鎽掑純鍞?/span>GMV璁猴紝杩芥眰鐪熷疄鎴愪氦锛屽悜娉℃搏GMV瀹ｆ垬锛涗弗鎵撻珮棰戦€€璐ц涓猴紱閲嶅涔版柊鍝佺殑娑堣垂蹇冩櫤銆傝繖涓夊ぇ涓炬帾灞曠幇浜嗗钩鍙扮殑鎴樼暐鍐虫柇鍔涳紝鏃楀笢椴滄槑鍦版敮鎸佹閬撳垱鏂帮紝鍙嶅鏃犳晥鍐呭嵎锛屽紩瀵煎晢瀹惰蛋鍚戦珮璐ㄩ噺澧為暱銆?/span>
鈥?span data-index="9" >鍑犲ぇ鐢靛晢骞冲彴蹇冮噷娓呮锛屼笉鏁存不鏃犳晥鍐呭嵎锛屽搧鐗屽晢鐨勭粡钀ュ皢闅句互涓虹户锛屾渶缁堜激鍙婄數鍟嗙敓鎬佺殑鍛借剦鏍瑰熀銆傗€濇柟寤哄崕鐩磋█涓嶈鍦拌〃绀恒€?/span>
鍘诲勾锛屾柟寤哄崕鏇惧彂鏂囥€婂懠鍚佹墦鍑诲己鍒惰繍璐归櫓銆嬶紝寮曞彂澶氬濯掍綋鎶ラ亾锛屼紬澶氬搧鐗屽垱濮嬩汉鍜岄珮绠℃繁鏈夊叡楦ｂ€斺€旇繃鍘绘繁鍙楀己鍒惰繍璐归櫓鎺ㄩ珮閫€璐х巼涔嬭嫤銆?/span>
浠婂勾618缁撴潫鍚庯紝鏂瑰缓鍗庣殑鎬佸害澶т负鏀硅锛氣€滃洖褰掑晢涓氭湰璐ㄥ仛闅捐€屾纭殑浜嬶紝闇€瑕佸．澹柇鑵曠殑鍕囨皵锛岃繖瀵瑰喅绛栬€呮槸閲嶅ぇ鑰冮獙銆傚浠婏紝鎴戝啀娆＄湅鍒颁簡澶╃尗褰撳勾鐨勫媷姘斿拰鍐虫柇鍔涖€傗€?/span>
鑼佃敁鍝佺墝鍦ㄤ粖骞村ぉ鐚?/span>618鐨勬垚缁╀篃鍗拌瘉浜嗚繖涓€鐐癸細鎴愪氦鍚屾瘮澧為暱瓒?/span>50%锛屽ぉ鐚湇楗拌涓氬コ瑁呯被鐩垚浜ゆ帓鍚?/span>39锛屼笂鍗囦簡16鍚嶏紝纭敹楂樺悓姣斿弻浣嶆暟澧為暱銆?/span>
浠婂勾澶╃尗618鍙戠敓鐨勫彉鍖栵紝鍟嗗鐨勬劅鍙楁槸鏈€鐩磋鐨勩€?/span>
鍦ㄧ編鍥界淮鐢熺礌鐭跨墿璐ㄥ搧鐗?/span>Doctor's Best鎬荤粡鐞嗘矆鍙湅鏉ワ紝杩欏眾618鏈川涓婃槸鐢靛晢琛屼笟鐨勪竴娆♀€滅榄呪€濃€斺€斿墺绂绘祦閲忚糠鎬濓紝鍥炲綊鍟嗕笟鏈川銆?/span>
娌堝彲涔熷湪绀句氦濯掍綋鎰熸叏锛屼互鈥滄墦鐮存儻鎬р€濈殑濮挎€侊紝鐢靛晢琛屼笟浠庘€滃唴鍗锋秷鑰椻€濆悜鈥滃仴搴峰闀库€濇帰绱㈠彂灞曘€傗€滀笉浣嗗疄鐜颁簡浜ゆ槗瑙勬ā鐨勫闀匡紝鏇撮獙璇佷簡涓€绉嶅彲鎸佺画鐨勫闀垮摬瀛︼細鏈€绠€鍗曠殑瑙勫垯瀛曡偛鏈€鍋ュ悍鐨勭箒鑽ｃ€傗€濇矆鍙銆?/span>
鐭ュ悕鎶ゅ彂鍝佺墝Gotukola鍦?/span>618绗竴闃舵缁撴潫鍚庡嵆瀹氫笅鎴愪氦澧為暱缈诲€嶇殑鐩爣锛屽叾鍝佺墝璐熻矗浜虹О锛氣€滀粖骞村弬涓?/span>618锛屽晢瀹跺強鐢ㄦ埛璁＄畻鎵撴姌闂ㄦ鏇村姞杞绘澗锛屼紭鎯犳姌鎵ｄ竴鐩簡鐒讹紝杞寲淇冭繘鏄庢樉銆傗€濇瘮鍒╂椂楸兼补鍝佺墝WHC琛ㄧず锛氣€滃畼鏂圭珛鍑?/span>15%鐨勯€忔槑鏈哄埗锛屾棦绠€鍖栦簡璐墿閾捐矾锛屼篃鍑忓皯浜嗗洜澶嶆潅璁＄畻瀵艰嚧鐨勫璇夐闄┿€傗€?/span>
鏃ユ湰鍝佺墝涔愭暒鐨勭浉鍏宠礋璐ｄ汉涔熻〃绀猴紝浠婂勾618锛屼箰鏁﹀搧鐗屽簵閾烘垚浜ゅ悓姣斿闀?/span>91%銆傝璐熻矗浜虹О锛屽ぉ鐚槸婵€鍙戝搧鐗屽仴搴峰闀跨殑寮曟搸锛屽钩鍙扮殑鍓嶇灮娲炲療銆佸垱鏂扮殑钀ラ攢棰嗗煙銆侀珮鏁堢殑璺ㄥ渚涘簲閾撅紝涓哄搧鐗屾墦寮€浜嗗叏鏂扮殑澧為暱绌洪棿銆傗€溾€樼敓鎬佸叡璧⑩€欎粠鏉ヤ笉鏄彛鍙枫€傗€濊璐熻矗浜鸿锛屽搧鐗屽湪杩欏眾澶╃尗618鍐嶆瑙佽瘉浜嗏€滄墦鐮存儻鎬р€濈殑鍔涢噺銆?/span>
鎵撶牬鈥滄儻鎬р€?/span>
鍝佺墝鑾峰緱瀹炲疄鍦ㄥ湪鐨勭敓鎰忓闀?/span>
鈥?span data-index="9" >绠€鍗曗€濇槸浠婂勾澶╃尗618缁欏鐣岀殑绗竴鍗拌薄銆備笌寰€骞翠笉鍚岋紝浠婂勾澶╃尗618棣栨閲囩敤鈥滃畼鏂圭珛鍑忊€濅績閿€鏈哄埗銆傝繖涓€鍙橀潻鎵撶牬浜嗗骞存潵鐢靛晢澶т績鈥滄弧鍑忊€濈殑鎯€э紝娑堣垂鑰呬笉鍐嶉渶瑕佲€滅畻鏁板棰樷€濓紝鍟嗗涔熶笉蹇呴潰瀵瑰噾鍗曞鑷寸殑棰濆閫€璐х巼銆?/span>
鍒樺崥琛ㄧず锛屾暟鎹樉绀哄彂璐у墠閫€璐х巼鏄庢樉涓嬮檷锛?/span>88VIP缇や綋閫€璐х巼澶у箙闄嶄綆锛岃繖涓暟鎹拰鈥滅珛鍑忊€濇槸姝ｇ浉鍏崇殑銆?/span>
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